Gaucho Polo show guide
Gaucho Polo show guide
Edited this luxury show guide for the Gaucho polo event, which featured 64 pages of interviews with the players and fun facts on Argentinian cuisine.
The Brief
The luxury show guide offers all event guests essential information on the event including the teams, the players, the order of play and the small differences in rules for 'arena polo'. Sport-specific content alongside lifestyle features offer advertisers an ideal window through which to reach an exclusive audience.
The event unites over 10,000 guests in a unique setting, which is fast becoming a social highlight. Guests will be made up of the most affluent members of London society - the ideal target readership for the world's finest luxury brands.
Gaucho Polo